I just got off the phone with Netflix support. I had signed up for BD support but the profiles didn't have it.
Here's how you enable it on a profile:
1. Find a movie in the profile's queue that has Blu-Ray.
2. Remove it from the queue
3. Search for it.
4. Add it back.
5. You'll see a link that says that movie is also on Blu-Ray.
6. Click the link.
7. It says this profile doesn't have Blu-Ray access.
8. Click "Change"
9. Allow Blu-Ray for that profile.
Very convoluted and a pain, but at least the answer wasn't "NO."
Here's how you enable it on a profile:
1. Find a movie in the profile's queue that has Blu-Ray.
2. Remove it from the queue
3. Search for it.
4. Add it back.
5. You'll see a link that says that movie is also on Blu-Ray.
6. Click the link.
7. It says this profile doesn't have Blu-Ray access.
8. Click "Change"
9. Allow Blu-Ray for that profile.
Very convoluted and a pain, but at least the answer wasn't "NO."